4:45PM
Innovate Digitally to make most of disruption in Agriculture value chain
The Agri Industry is being disrupted by Ag Tech Providers leveraging technology to win farmer loyalty (Eg FBN, Indigo). Traditional providers are fighting back through adopting digital technologies to become more agile
Winning against this backdrop means thinking out of the box to:
-Extend beyond the Trading/Risk to connect with Sourcing & Customers to work as one
-Flexing with market changes quickly to leverage opportunities
-Connecting any data anywhere to manage the business risk and opportunity